To launch Volvo’s first Pure Electric model, we needed an idea that was simple. As simple as plugging your car into the electric socket, making electrification even closer to the consumer and turning the socket into a brand icon.
To get access to the all-electric experience, a social, digital and influencer campaign invites the consumer to a link where it is possible to authorize the use of their camera and gyroscope. The camera reads the shot, as if it were a QR Code, and gives access to the VR experience in which the car presents itself to people. Thereafter, the electric socket will remain a hub for Volvo media and services, accessible anywhere and in which, entertainment, informational content, services and even gamified promotions are added to enhance the virtual reality experience.
To access the experience, type www.c40showroom.com on your phone.