BrandArt
1 June

From Hand of God to Handwriting of God (Maradona) #Panenka112

June 1, 2022

Adidas – Break Free

"Oreo Stuf Scan" Turn Oreo sneaker for Oreo cookies (for real)

Black and white is the most popular colorway in the shoe world, and the name of this colorway? Oreo. That’s right! For years sneakerheads and shoe brands have been using Oreo’s name for free, so we decided to hijack their sneakers!

Delivering a unique AR experience that allowed us to turn every Oreo colorway sneaker into a commerce opportunity. By collecting the data of the most popular sneaker releases, we turned every shoe into a coupon. All people had to do was scan a pair on the streets, in-store, or even on a website.

Heinz Spoon Friez

July 27, 2022

Adidas – Break Free

June 1, 2022