NRMA Insurance celebrates 'Help!' in everyday Aussie moments in latest campaign via The Monkeys

Help has shaped Australia as a nation.
Our greatest heroes are everyday people who go out of their way to help. Nobody embodies the Aussie spirit of help more than NRMA Insurance. It’s the reason we were founded almost 100 years ago, and why we’re still here today. For us, help is not just something we do. Help is who we are.

The music is ‘Throw Your Arms Around Me’ performed by Ayla, the original song was by Hunters & Collectors.

+++

NRMA Insurance has unveiled a new campaign that celebrates everyday Australian moments of help in its second piece of work created in partnership with The Monkeys.

The campaign’s 60-second film shows the innate willingness of all Australians to help, told against the musical backdrop of the iconic Hunters and Collector’s song ‘Throw Your Arms Around Me’ re-recorded by singer-songwriter Ayla.