Nike Reactland - Test-Run Sneakers on a Treadmill Hooked Up to a Video Game

When you’re running on a treadmill like a compulsive little hamster, or just going about your daily business, you may imagine yourself as the star of your own modern Super Mario-style video game, bounding across a brightly colored screen and leaping dexterously over obstacles to rack up points.

But lucky folks in China have the chance to be just that, thanks to a delightful little stunt from Nike and Wieden + Kennedy Shanghai.

To highlight the characteristics of the shoe maker’s new “Epic React” model—which contains technology the brand describes as bouncy, soft, light and durable—the agency set up a rig that let consumers test drive the shoes with a special video game called “Reactland.”

For more visit see the adweek article here