Mannerism, Impressionism, Surrealism. We’re all familiar with historical, genre defining art works. But what is Forwardism?
Forwardism depicts the reimagining of convention, transforming what we thought we knew into something new, something we thought was impossible, and yet here it is before our eyes.
We were challenged to craft visual metaphors of this concept, transforming historical art epochs into works of Forwardism, drawing a parallel to BMW’s re-imagining of what a car should be. The i7 - a magnificent work of design, engineering, and craftsmanship, the flagship of Forwardism.

Raven is a 13-year-old retired trail dog from Squamish, British Columbia who’s spent countless days frolicking on loamy singletrack beneath towering spruces. Old age has slowed her down, and now Raven happily lies in the driveway, watching dog after dog, and their human, head for the hills. Celebrating the joys of mountain biking through the eyes of the trail dog, Raven takes us from her driveway memories in BC to the high deserts of Utah, to freshly cut South African trails and back again. We meet some of the feistiest, four-legged trail personalities along the way, who all enjoy the mountain bike world in their own way, just like us humans do, whether it’s hitting jump lines, lapping through the loam, or setting out to build new trail.

It feels good to Belong.