'Viva La Vulva' - An array of singing vulvas breaks taboos in this awesome ad

“Over half think their vulva is imperfect. But there is only one perfect vulva. Yours! Care your way.”

Somesuch Director Kim Gehrig celebrates the diverse beauty of the vulva in this absolutely joyous, mixed media ad for Libresse, perfectly set to the sounds of Camille Yarbrough’s Take Yo Praise.

Libresse has followed up its ground-breaking ads about menstruation, which include the Cannes Grand Prix-winning Blood Normal, with a film tackling an even more taboo subject: female genitalia.

Its latest ad, Viva La Vulva, is being released first in Sweden and Denmark promoting Libresse’s V-Care range of body washes, liners and wipes in the Nordics. Directed by Kim Gehrig of Somesuch for AMV BBDO, it features an array of vulva-like shapes and imagery singing to a reworked version of Camille Yarbrough’s “Take Yo Praise.”