From AdWeek this behind the scenes of Spike Jonze’s Apple Ad is as fascinating as the film Itself. Incredible to see how much of the short film composition uses real set designs with moving parts, compression hydraulics and analogue movements with only limited VFX.
For the full AdWeek article head to http://www.adweek.com/creativity/this-look-inside-spike-jonzes-apple-ad-is-as-fascinating-as-the-film-itself/
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