Innovation
19 March
chroma

Paint The Sky With Drones: Behind the scenes of Chromaticity

February 20, 2018
helmets-ed

National Geographic built 'Space Projection Helmets' for its new show, 'One Strange Rock'

March 19, 2018

Nike Reactland - Test-Run Sneakers on a Treadmill Hooked Up to a Video Game

When you’re running on a treadmill like a compulsive little hamster, or just going about your daily business, you may imagine yourself as the star of your own modern Super Mario-style video game, bounding across a brightly colored screen and leaping dexterously over obstacles to rack up points.

But lucky folks in China have the chance to be just that, thanks to a delightful little stunt from Nike and Wieden + Kennedy Shanghai.

To highlight the characteristics of the shoe maker’s new “Epic React” model—which contains technology the brand describes as bouncy, soft, light and durable—the agency set up a rig that let consumers test drive the shoes with a special video game called “Reactland.”

For more visit see the adweek article here

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helmets-ed

National Geographic built 'Space Projection Helmets' for its new show, 'One Strange Rock'

March 19, 2018