Every Christmas and New Year, people around the world throw away tons of food, harming nature. For Christmas 2020, IKEA encourages us to behave responsibly: this season please throw away less food, and save more. In a wonderful, powerful and spectacular film, IKEA Russia makes giant pieces of wasted food fall from the sky to raise awareness on this terrible matter. A great piece of work created by Instinct BBDO (Moscow) and produced by Alfa Film.
“What if nature returns everything we throw away during the Holidays? Don’t let your celebrations go to waste.” IKEA, 3109 products for more sustainable life at home.