Despite the fact that over 32,000 Americans die from gun violence every year, America still can’t seem to get enough of the latest Hollywood shoot’em-up thriller. So how could we make people realize the reality of exactly what they are salivating over? We made a movie and launched it as the latest big-budget gun-filled blockbuster. To generate excitement around the film, we created posters, a website and an official trailer. Fans were expecting another movie filled with guns, but this time the violence and death were real. The cast? Chosen from the 32,000 Americans killed by guns every year.