Moving away from their slap stick-jock approach taken in the past to ads Coors new direction started with a TVC ‘Whatever your Mountain”
The company plans to release a series of documentary style stories called “My Climb. My Story.” With the first based on fashion designer Shezi. The cinematic vision is accompanied by his narration as we learn about his dreams, his struggles and his determination to achieve them.
Check out Shezi’s store, OU:RS Collective at ourscollective.com