BrandArt
1 March
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See The Incredible Amount of Attention That Goes Into Every Single Shotgun

BERETTA “HUMAN TECHNOLOGY”

Human Technology is an artistic short movie celebrating the uniqueness and the distinction of every Beretta premium gun. This movie by Ancarani Studio, under the creative direction of Paola Manfrin, reveals through the minutia of the manufacturing process, the genesis of a luxury Beretta shotgun. 

 

A poetic journey through sterile robotic rooms is blended with five centuries of Beretta’s history, culminating in the final assembly by the gunsmith, ever the wise guardian of the art of manufacturing.

 

Enjoy the beauty in the attention to their craft – there’s an elegance in the process of creation.

 

 

 

 

 

( ⚆ _ ⚆ ) Look down!

 

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