BrandArt
8 January
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A comical take on the Asian food fix - An InnovAsian Occasion

A comical series of creative ads for InnovAsian.

With funny scenarios that are both relatable and outlandish, the TV campaign for InnovAsian has fun with the idea that there are countless occasions where getting your Asian food fix in minutes is the ultimate comfort. At a time when frozen food sales are growing, four TV spots use humor and rhymes that play with the catchphrase “InnovAsian occasion” to help consumers remember the brand when they are in the grocery freezer aisle.
source: thedrum.com

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