Hypebeast brought us onboard for the latest TVC / campaign for Adidas Originals’ launch of their latest ZX range of sneakers. Through a bespoke Adidas ZXience lab we explored the “oddly satisfying” fusion of science and shoes; experimenting, testing and building our sneakers with our mega star talent Jackson Yee, So!YoON! and DPR Live, all 3d scanned.
In our world time is just a concept – the protagonists move in slow-mo or “bullet time” around the lab as other elements such as our Dr.ZX move freely in real-time. The spectacular hyper-reality of this teases the experiments’ sensations conveying the true bounciness, endurance & comfortability of the sneakers.